Live pressure, safe boundaries
Employees rehearse deception inside bounded, supervised scenarios that feel real enough to matter without creating uncontrolled risk.
Managing Human-Layer Risk
Teach your highest-risk employees to spot scams by experiencing how scams are built.
Robot-Powered Fraud Is Going Vertical
Deloitte projection
$12 Billion
2023 losses
to
$40 Billion
2027 projected
Projected U.S. GenAI-enabled fraud losses, 32% CAGR.
Wolfmasking saves your at-risk employees by putting them in the role of the deceiver. Through supervised scrimmages, they build an internal map of how deceivers think, empowering them to instinctually avoid them.
Brian Brushwood has spent decades teaching millions how scams, persuasion, social engineering, and deception actually work. Wolfmasking turns that expertise into enterprise deception role-play training that helps at-risk employees recognize pressure, slow down, verify, and escalate before an attack turns into loss.
Led by Brian Brushwood, deception educator and host of World's Greatest Con. Built for security and IT leaders responsible for human-layer risk.
The Solution Gap
Attackers do not need to beat your stack if they can route around it through your people.
Security and IT leaders already know the pattern: stronger controls, better identity tooling, more awareness content, and yet the human layer stays exposed to urgency, spoofed authority, social pressure, and believable context.
Your employees have the knowledge. What they need are instincts. Wolfmasking makes that possible.
Wolfmasking is the only training that trains instinct by putting employees in the role of deceiver—crafting deceptions so they can recognize them a mile away.
Founding keynote
See how Brian transformed 80 nursing freshman into weapons-grade cybersecurity predators.
Why This Is Different
Wolfmasking retrains instinct, not just memory.
Traditional awareness programs mostly target recall. Real scams target urgency, authority, fear, opportunity, trust, and embarrassment. Wolfmasking is built to address that mismatch.
But under pressure, employees rely on System 1 thinking. Wolfmasking trains those fast instincts so people can recognize manipulation before their slower reasoning catches up.
Useful for repeat clickers
High-risk employees get an active intervention instead of another passive module, another quiz, or another round of shame.
Credibility people will pay attention to
Brian Brushwood brings an unusual mix of deception literacy, facilitation skill, and live audience command that helps the training land.
Built for leadership visibility
The pilot creates observed patterns, scorekeeping, and practical next-step recommendations security and IT leaders can take upward.
Why Brian Matters
You do not need a generic trainer. You need someone employees will actually listen to.
Brian Brushwood has spent decades publicly teaching how scams, persuasion, social engineering, and deception actually work. That background gives Wolfmasking a level of realism and engagement most awareness programs do not have.
Wolfmasking turns Brian's deception expertise into a format your teams can absorb, remember, and apply when an attack feels plausible instead of obvious.
The Wolfmasking R.E.A.D. Method
Participants learn to R.E.A.D. scams by building them.
The point is not spectacle. The point is firsthand understanding of how deceptive pressure is rendered, enhanced, attempted, and defeated.
-
01
Render
Zero-to-One: Participants make a simple deceptive message or scenario visible and concrete so manipulation mechanics are easier to recognize.
-
02
Enhance
They improve it with timing, authority, urgency, context, and plausibility to understand how deception gains force.
-
03
Attempt
PvP Attacks: They run supervised peer-to-peer attempts inside the cohort in a controlled, ethical environment.
-
04
Defend / Report
They catch, report, and respond after having briefly inhabited attacker logic firsthand.
Operating Model
Controlled deception, bounded by design.
Wolfmasking teaches attacker logic in a safe, supervised, and engaging format. As employees play a light competitive season, they model predator instincts in a bounded setting so those instincts become easier to recognize in the wild.
Safe Scrimmages
Exercises avoid real passwords, payment actions, or credential capture.
Approved scope
Scenarios are constrained to the population, policies, and risk patterns agreed in discovery.
Supervised practice
Participants operate inside a facilitated cohort with clear boundaries and structured debriefs.
Leadership output
The outcome is improved recognition and reporting behavior plus practical organizational insight.
What You Get
A pilot should leave leadership with more than attendance numbers.
As employees model the predator, they reveal stress points in your organization. Deadlines, double-binds, and conflicting incentives reveal themselves in their deceptive attempts. During the PvP round, company-wide strategic insights emerge, producing a real-time heat map of anxieties and vulnerabilities.
Observed behavior patterns
Where employees hesitate, comply, verify, or report under deceptive pressure.
High-risk cohort insight
Which roles, workflows, and assumptions create the clearest openings for social engineering.
Executive debrief
A concise readout that connects cohort behavior to practical risk-reduction decisions.
Follow-up recommendations
Concrete next steps for training, reporting, and targeted reinforcement after the pilot.
Best First Cohorts
Start with the employees most likely to receive, trust, or act on deceptive pressure.
Repeat Clickers
For employees who need transformation, not just a fresh reminder that they failed a test.
Executives
For leaders targeted through impersonation, urgency, and access-driven manipulation.
Finance
For teams exposed to payment fraud, approval spoofing, and authority-based deception.
HR / Recruiting
For functions handling identity claims, sensitive records, and high-volume external interactions.
Privileged or Sensitive Teams
For groups whose work, relationships, or access patterns make them attractive deception targets.
Founding Pilot
A founding pilot for repeat clickers and other high-exposure teams.
A 4-week live cohort (1hr session per week) for 25-100 priority participants: repeat clickers, finance, HR/recruiting, executives, and privileged-access teams.
- Sponsor discovery and target population selection
- Live role-play sessions built around Brian's deception doctrine
- Controlled peer-to-peer attempt-and-defense rehearsal
- Observed patterns, scorekeeping, and executive debrief
- Recommendations for follow-up training and risk reduction
Pilot Outcome
Turn awareness into operational behavior.
Wolfmasking helps your most exposed employees understand how the predator thinks, so the next real attempt feels familiar before it feels persuasive.
Watch Pilot KeynoteFAQ
Questions Before You Pilot.
Is this just phishing testing?
No. Phishing tests measure whether someone clicks. Wolfmasking trains people to understand why a deceptive message works and how to resist the pressure in real time.
How is this different from awareness training?
Most awareness training improves recall. Wolfmasking is designed to improve behavior under live pressure through rehearsal, supervised attack logic, and defensive response practice.
Is this a single training or are other vectors explored?
While the Wolfmasking pilot program focuses on phishing, future seasons are planned to address deepfakes and physical attacks.
Does this create additional organizational risk?
The pilot is designed around bounded scenarios, approved scope, and clear rules. No real credentials, payment actions, or uncontrolled exercises are used.
Who should be in the first cohort?
Good first cohorts include repeat-click intervention populations, finance, executives, HR/recruiting, and teams exposed to impersonation or sensitive access.
How does Wolfmasking scale?
First we play the game, build the world, learn where people get stuck, and use pilots to discover the strongest repeatable model. To scale, we'll use an LLM trained on the data gleaned from multiple pilots as well as Brian's 25 years of deception teaching.
What does leadership get at the end?
Leadership gets observed patterns, cohort-level learning, scorekeeping, and practical recommendations for reducing human deception risk.
Founding Pilot Briefing
Let Wolfmasking build the instincts your security stack can't install.
Request a focused conversation on fit, cohort design, target population, and what a Brian Brushwood-led pilot could look like inside your organization.